The Importance of a K-12 Mobile Publishing Strategy
In this Whitepaper you’ll discover
K-12 content providers cannot ignore the transformation to the digital classroom and must develop strategies for moving forward in this market.
The challenge in moving forward in the K-12 digital education market is to develop a cohesive end-to-end mobile publishing strategy. This strategy will be critical to your success in the K12 market in the times ahead. A robust mobile publishing strategy starts with product development decisions but must also include distribution, marketing and sales decisions.
This paper will cover:
- How do mid-sized and regional publishers, start-ups and other organizations producing K-12 digital learning materials compete in a complex, digital marketplace, particularly against their larger, well-funded competitors?
- What are major pain points around creating, managing, and selling digital, and specifically, mobile learning products and how to address those.
- What are the factors publishers should consider for a buy (or license) vs. build decision.
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